The Finnish Ski Area Association (SHKY) is the umbrella organization of Finnish ski resorts with the following main tasks:

• furthering the interests of ski resort industry
• training its members  - research activities
• industry's public relations and joint marketing
• consumer guidance on lift and slope security

A central objective is to increase the number of alpine skiers, increase their skiing activity and secure a healthy growth of the industry.

Additionally SHKY:

• works on guidelines and norms for slope activities  
• acts as a advisory body towards its members and the authorities  
• develops ski schools and their working environment  
• gathers industry statistics  
• develops and works on the industry's market and consumer research
•  improve the public image of the industry