Ski Sport Finland and Kaukora Oy embark on a partnership with Ski Sport Finland’s alpine national team. Kaukora join the Fearless Finns journey with their brand Jäspi!
Jäspi is Ski Sport Finland’s newest main partner for this winter season, the contract has an option for the seasons 24/25 and 25/26. The cooperation can be seen on the racing suits of the national team’s World Cup racers, as well as on the ski wear and press outfits of the entire alpine team. The cooperation will also be seen on the social media channels.
The CEO of Kaukora Oy, Mika Laine, sees that the cooperation will increase the company’s brand visibility in the Nordic countries and Central Europe.
”Jäspi is a traditional brand with strong growth while moving forward. With the Fearless Finns cooperation, we can bring forth our brand’s dynamic image and Finnishness effectively also abroad. At the same time, we want to support the journey of the Fearless Finns generation towards the Cortina-Milano 2026 Winter Olympics.”
The CEO of Ski Sport Finland, Janne Leskinen, is excited that the Fearless Finns ideology and Jäspi’s goals coincide so well.
”Jäspi is a brave and versatile player in their field, who has clear goals to succeed internationally and to take valuable Finnish know-how to other countries as well. The ideologies of Jäspi and the Fearless Finns meet and we want to build a joint success story that will be remembered. Welcome to the Fearless Finns family, Jäspi!”
Kaukora Oy in short
Kaukora Oy has manufactured Jäspi heating devices since 1976 and Jämä heating devices since 1949. Kaukora has long experience in the field of heating systems with strong knowledge in the development of heating technology to fit the requirements of Northern weather conditions. Kaukora delivers more than 50,000 heating devices annually. In 2022, the company’s turnover was 52 million. EUR, of which the export share was 10%.
Jäspi Brand video: Jäspi: Heating homes since 1949 – Nordic quality from Finland – YouTube